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The Google's search results, the presence of the certificate has become important for the ranking of websites. Well-secured websites are therefore easier to find than poorly secured websites. It is therefore not only important for the protection of your data to make the security of your website a priority: it is also important for your findability in Google. HubSpot's research of 26,000 websites shows that the vast majority of websites fall short in almost all of these areas. So there is still a lot of profit to be made: also for your website. TIP! Via HubSpot's website grader you can find out in which areas your website still falls short and what it is therefore important to pay attention to. The world continues to change – of course, so does the marketing world.

Technology continues to innovate, people's behavior changes and with it their needs and wishes. As a marketer, you naturally want to respond to this, so that your inbound sessions Singapore phone number list you marketing strategy works successfully. That's why HubSpot surveys the world of marketing and sales professionals every year to see what their top priorities and challenges are. What marketing tactics do they use to meet their challenges? You can read it all in HubSpot's 'State of Inbound 2015' report The 3 most striking results from 'State of Inbound 2015' The report highlights all kinds of challenges for marketers and sales people.

Three results stood out to me in particular, and I would like to share them with you: 1. Inbound marketing becomes the standard More and more companies see that the inbound marketing method works better than outbound marketing tactics. Of the nearly 4,000 marketers, 75% prefer the inbound marketing approach, compared to 25% who prefer outbound marketing. This applies to respondents from any type of business: B2B, B2C and non-profit. HubSpot also researched what respondents think are the most overrated marketing tactics.